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How to Write Content For SEO
Writing optimised content for search engines can feel like looking for a needle in a haystack. You aren’t just writing for your human readers when creating SEO content, after all. You’re also writing for web spiders, which is a tool search engines use to inspect the...
What is the Difference Between e-Commerce and e-Business?
Almost all of us have bought something from an online store – clothes, books, gadgets. In doing so, we participate in e-Commerce: digital commercial transactions, the act of buying and selling online. You've heard the word "e-Commerce" a lot, but "e-Business", maybe...
What Is Search Engine Optimisation?
So, you’ve finished constructing your blog and it looks awesome. You’ve got great graphics and the content has everything you want your readers to know about your brand. You start searching online for your masterpiece as you hold your breath. Then… nothing. What just...
How to Get Traffic on a Website
So your website is live, you've got your content, and you've listed all your services or product details. What now? You need to drive traffic to your website to start getting conversions or clients. Just having the website isn't enough – you need people to click into...
What Is Responsive Website Design?
Are you reading this article on your desktop/laptop or your smartphone? Most people, to be more specific, 55% of Internet users worldwide, use their smartphones. That's millions of people in front of phone screens, looking at different websites every day. This massive...
What is Website Hosting?
No matter what product or service you're selling, the first place most people go to when they're looking for it is online. We know that the internet's a huge part of how people make purchasing decisions. For that, and, for so many more reasons, it is critical that...
How Many Ads Per Ad Group is Recommended
Being a digital advertiser gets challenging sometimes. We’re all competing for people's attention online. How do you set yourself apart? Setting yourself up with a Google Ads account is the first step towards a successful digital marketing campaign. Once you get the...
How to Structure a Google Ads Campaign
Okay, you have created your Google Ads account and are now ready to turn your marketing ideas into profit. But how? It's one thing to understand how Google Ads work, but it's a whole other responsibility to develop your campaign structure. Luckily, we have just the...
Latest from Digital Marketing
Predictions For Digital Marketing In 2017
Forecasting online trends is a tedious process. The Internet's need to constantly evolve has made it difficult to determine what will succeed and for how long. What we have seen over the last few years is increased hardship in getting noticed. Online traffic is...
Why You Should Avoid Print Media and Go Digital Instead!
Who Uses Online Media? With online media dominating the global news readership what space is left for print media? Consumers of print media and online media differ greatly along in age, consumption habits and concept of news. With 87 percent of Australians using the...
The Trends That Shaped Digital Advertising In 2016
Globally, the digital advertising industry has been growing year on year. Marketers today are investing more in digital advertising to ensure that they reach their customer base, says the recent data (Signal.co) Here is a look at the 5 marketing trends that have...
Remembering Australia’s Best & Worst Marketing Campaigns
The goal of any business or brand when they kick off a new marketing campaign is always pretty clear. They want to grow their business in one way or another. Whether that be through actual sales, or just through growing their brand awareness - growth is the goal....
How To Decide What Marketing Strategy You Need
Digital marketing is an absolute must for businesses in today’s marketplace, and yet there are so many choices to be made that it can overwhelm even the biggest companies, let alone the savvy small business owner. With SEO, PPC and Social Media being the terms...
How You Can Increase Traffic By 94% Using Images
When the internet now contains around 1 billion websites, getting seen can be one of the hardest things to do. How would you like to DOUBLE your traffic? Well, according to Jeff Bullas - content with images get 94% more views! Yet less than a third of businesses have...
Why You Should Be Using Video Advertising, Now!
Video marketing in the past has been seen as a luxury form of advertising that only the big brands with big budgets can afford, but in 2016, with mobile at the forefront and unlimited data; that mode of thinking is dead. Accounting for a staggering 50% of mobile web...
How To Grow Your Business With Influencer Marketing
The latest marketing philosophy, Influencer Marketing is a strategy that relies primarily on entering into a partnership or sponsorship with key individuals who have a large online following, audience and have the ability to influence a large portion of your target...
Latest from Google Ads
How Many Ads Per Ad Group is Recommended
Being a digital advertiser gets challenging sometimes. We’re all competing for people's attention online. How do you set yourself apart? Setting yourself up with a Google Ads account is the first step towards a successful digital marketing campaign. Once you get the...
How to Structure a Google Ads Campaign
Okay, you have created your Google Ads account and are now ready to turn your marketing ideas into profit. But how? It's one thing to understand how Google Ads work, but it's a whole other responsibility to develop your campaign structure. Luckily, we have just the...
How Google Ads Cost-Per-Click Is Calculated
The majority of people on Google Ads are already reaping the benefits of their investment in a PPC platform. As an advertiser, you are probably aware of how much Google Ads can help your business in raising the bar and achieving business goals. Before you begin your...
Best Practice For Writing Effective Text For Google Ads
Google Ads is one of the most powerful advertising tools ever created. It is where businesses are given the opportunity to convert millions of search users into potential customers and leads. If you're having a hard time imagining how massive Google Ads can be, know...
How Does Google Ads Work?
Google is the most popular search engine in the world. With more than 130 trillion indexed pages of leads and content, it is a highly competitive atmosphere for businesses everywhere. Everyone is looking for their competitive edge. But if there's one thing you should...
How to Use Google Ads Keyword Planner
Google Ads Keyword Planner is a powerful tool designed to help research keywords. Free and easy to navigate, it suggests keyword ideas that you can't possibly find anywhere else. If used correctly, the Keyword Planner tool can lay the groundwork for a successful...
Does Quality Score For Google AdWords Matter?
Quality Score on Google AdWords is rarely explained properly and for many businesses ends up being ignored. Yet the quality of your ads, as perceived by Google has a tangible effect on the value you can draw from AdWords. Quality Score is a number from out of 10, that...
Latest from Case Studies
How To Set Up A Refer-A-Friend Program Which Accounts For 30% Of Sales
After finding product/market fit, one of the major challenges new businesses’ face is finding a scalable marketing channel to grow. From 2011 to 2013 we launched and grew MyNappies.com.au. It was an online retail baby store for Australian mums. We were the first...
Latest from e-commerce
What is the Difference Between e-Commerce and e-Business?
Almost all of us have bought something from an online store – clothes, books, gadgets. In doing so, we participate in e-Commerce: digital commercial transactions, the act of buying and selling online. You've heard the word "e-Commerce" a lot, but "e-Business", maybe...
How to Speed Up Your WooCommerce Store for Better Search Performance
If you think speeding up your WooCommerce Store isn't important, then you need to have a rethink. Even a one-second delay in page load time causes significant drops in page views, customer satisfaction, and conversions. And that's expectable, since a slow website...
5 Highly Effective WooCommerce SEO Techniques
For any online store, SEO (search engine optimisation) is the by far the best source of traffic. With your product pages ranking prominently in search results, your store would automatically generate massive organic traffic, sales, and profits. What else could be more...
Top 6 Tips For Magento SEO
If you're like other ecommerce business owners, one of your top priorities is to continuously attract customers through search engines. Only few things can be more fulfilling than an online store that generates massive traffic and sales all because its product pages...
Magento Vs WooCommerce For SEO
When operating within a global marketplace, navigating the overwhelming opportunities of the e-commerce industry can be confusing, particularly when making decisions about platforms and content management systems. Platforms Magento and WooCommerce are both giants of...
Top 5 Important Tips For Your Magento eCommerce Website
Search Engine Optimisation or SEO is an evepresent term in the modern marketing world and is a focal point of almost all successful businesses online store strategy. The more effective a SEO strategy is the more conscious customers are about your product, this in turn...
First Step For Your eCommerce SEO Strategy
So after months (hopefully not too many) of waiting your eCommerce store is finally live. You have uploaded all of your inventory, your category and product pages are setup and your credit card processing and payment gateway is all set to go. Let the floodgate of new...
5 Simple Hacks For eCommerce Email Marketing
If you are an owner of (or work for) an eCommerce company, your aim is always to increase your sales. There are plenty of complicated techniques you may have come across - but let’s discover how a conventional approach can work really well. Generally speaking, email...