Leading Google Ads Agency In Adelaide

Do you need to increase the number of calls and leads you are receiving, but can’t afford to wait for SEO to come into effect? If you need urgent results and you have an advertising budget ready to go, paid advertising on Google might just be the best strategy for you. Talk with our friendly team today so that we can devise the right strategy for you.


We Communicate Results

We consider ourselves a first class digital marketing agency and we run campaigns in order to generate a positive ROI on the long-term investment you make with us.

In addition to our Adelaide Google Ad management and digital marketing services we’re also able to offer advice around broader areas of marketing strategy. Before specialising in search marketing our roots were in full service marketing and branding. This love of marketing has become part of the 5Tales DNA. You will find this knowledge on display in your monthly campaign meetings with your dedicated account manager.

  • When preparing content for your landing pages we’ll send you a draft of that content so you can actually approve what’s going up. No surprises!
  • 5Tales have a proprietary four phase plan phase which allows us to achieve results in Google Ads in the most efficient and safest way possible for your site.
  • You will receive a monthly dashboard and report which covers the three most important things for your campaign: Cost Per Click, CTR and Conversions
  • You can access your dashboard live 24 hours a day, 7 days a week in order to see exactly where your PPC campaign is at.


What To Expect Once You Sign Up With 5Tales For Google Ads

Our team has briefing sessions every Friday on all new campaigns which are scheduled to commence. These sessions are based on your account managers understanding and any context you have provided on your intake form. On the Monday following you can expect your dedicated account manager to call you in order to talk you through the initial process and what to expect next. This ensures are aligned and have the right goals in place to execute the campaign as effectively as possible in order to achieve results. Once we have completed the initial kick off with you we move into our 4 Phases of the Google AdWords campaign.

Phase 1 Review

Once we have all the information from you we then dive in to review your business, your competitors and your existing Google Ads account (if it’s available). These three aspects are key to determining the strategy and approach we need to implement and the budget required to achieve your business goals.

  • Internal kick off meeting with a thorough review of company competitors and understanding your customers.
  • Complete our understanding of your services
  • Keyword research brainstorming and analysis
  • Review the existing site and branding to be ready for unique landing pages

Phase 2 Strategy & Structure

With the review complete, it is time to determine which keywords we will be targeting from our research, what areas will be commercially viable based on your budget and prepare our Ad Copy.

  • Plan out campaign strategy and structure of groups
  • Determine campaign type and campaign settings
  • Determine optimal starting ad schedule
  • Determine ads and landing pages required
  • Budget based research on which keywords will be commercially viable

Phase 3 Implementation

It’s time for our team to role out the strategy and get your Ads live on Google. This means setting up the account, implementing our landing pages to your website and ensuring that your new account passes Google’s review process.

  • Setting up your Ad Account and Ad Campaign
  • Check the reporting and tracking is working
  • Sending your new landing pages live
  • Launching your campaign

Phase 4 Optimisation

The work is not done, even with our industry leading research and preparation of your campaign – there is always optimisation to be done. As your ads begin to be shown to possible customers we will be able to refine the campaign to provide the best ROI. Also, as this is a bidding market on Google – competitors strategies might change and it is our job to ensure that your campaign stays on top.

  • Regular ad optimisations. Typically this is weekly, but it depends on your campaign level and also it’s maturity
  • Reviewing bidding strategies to ensure they are achieving the optimal ROI
  • Ongoing reporting and management of the conversion tracking

The Goals Of

Our Campaign

Find Valuable Keywords

Research is key in any marketing strategy, when you are paying for every click you receive it becomes crucial to ensure the search terms your ads appear for are commerically viable.

Attract Relevant Visitors

Bringing relevant visitors to your site and ad are key to ensuring that the return on your investment is there for you in running your campaign.

Visitors To Leads

Increased site visitors is great, but ensuring these visitors arrive to the right pages to convert them into a lead for your business is just as important for our campaigns.

Alignment With Business Goals

As your campaign goes along and continues to generate new leads for your business, your needs and goals will change. Our focus ongoing is to ensure the leads not only continue, but that they continue to support your goals.

Our Testimonials

Client Reviews

⭐⭐⭐⭐⭐ 5Tales Review ⭐⭐⭐⭐⭐ As the Marketing Manager at Your Best Life Disability and Health Services, I can confidently say that working with 5Tales has been an absolute game-changer for us! Over the past year, their services have yielded incredible results, leading to a significant increase in our new clients. The 5Tales team goes above and beyond, exceeding our expectations at every turn. Their dedication and commitment to our success are unmatched, and they consistently deliver top-notch service. They genuinely understand our vision and work tirelessly to bring it to life. We are excited to see the growth in the next few years and look forward to working with them into the future. Bec
Kim Helmore
Kim Helmore
Helpful and responsive, positive search results
che leonard
che leonard
The team at 5Tales are fantastic. They have guided us every step of the way in getting our new website up and running. Not only is the end result even better than we could have hoped for, they were extremely patient and helpful, very responsive and overall just brilliant to work with. Would highly recommend.
Jessika Avenell
Jessika Avenell
Highly recommend to any businesses seeking to grow their presence online!! I had the most pleasant experience working with the 5Tales team :) In particular, a massive thank you to Teyanna who helped me through the our SEO campaign. The results have been amazing!
Victoria Knesl
Victoria Knesl
5Tales are have exceeded all my expectations and they are very easy to work with. I am so impressed on how quickly they are achieving amazing results for my business. Highly recommended!
James Palmer
James Palmer
The 5tales team have done an amazing job at designing and creating content for our website. Now our business looks more professional and we are attracting new customers thanks to their expert help.
Hannah Whalan
Hannah Whalan
We really appreciate the work of 5Tales. They are very professional, competent and efficient. Fast service and always solve problems with agility and precision. They take care of the maintenance of our website and help to identify improvements to suit the taste of our customers. Thank you for always being helpful and attentive to us, team at 5Tales. 5 out 5 !! Cheers
The team at 5Tales are absolutely exceptional. They always go above and beyond of what is expected of them and their constant communication, response time, professionalism and content is second to none. They work closely with you to ensure that your needs and wants are met for your business as well as using their expertise to suggest alternatives that you perhaps wouldn't have thought of yourself. Most importantly, the results through the SEO campaigns speak for themselves. Work with 5Tales, you won't be disappointed!
Stephanie Madden
Stephanie Madden
I highly recommend 5 tales for all your digital needs. They are an amazing company that give great results. Money well spent. I wish I found 5tales from the very beginning of my digital journey. Don’t waste your time and money on other companies. You have now found the right team ????????????
Richard Kloester
Richard Kloester

Grow Your Service Business With 5Tales

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What We Do

Success Stories

Discover a few of our Case Studies on how we helped our clients grow their businesses, below:

Recent Client Case Study: Accounting Firm

Recent Client Case Study: Chiropractor

Recent Client Case Study: Trades

Recent Client Case Study: Law Firm

Recent Client Case Study: Dentist

Recent Client Case Study: Home Services

Hear From Our CEO, Jason Schulz On How We Approach Our Client Work

Google Ads FAQ’s

You can find some of most commonly asked questions about working with a Google Ads agency below.

What is Google Adwords Advertising?

Google Ads is a widely used digital advertising platform that allows businesses to create and display ads on Google’s search engine results pages (SERPs) and other affiliated sites. Formerly known as Google AdWords, the platform follows a pay-per-click (PPC) advertising model, where advertisers only pay when someone clicks on their ads.

Through Google Ads, businesses can create targeted ads that are customised to fit their particular audience. This is achieved by selecting relevant keywords that align with their products or services, as well as by focusing on specific demographics, locations, and time frames when their target audience is most likely to be searching for their offerings.

Google Ads is a powerful marketing tool for small businesses as it enables them to connect with potential customers when they are actively searching for similar products or services. Nevertheless, the platform can be intricate and requires diligent management to achieve optimal results. That’s why many Australian businesses prefer to partner with a Google Ads management agency in Adelaide, like 5Tales, to assist them in optimising their campaigns and maximising outcomes.

If you’re an Australian small business owner seeking to attract more traffic to your website and boost your online presence, Google Ads management can provide the ideal solution. With the right approach and implementation, it can help you reach your target audience and generate increased sales and revenue for your business.

How much do Google Ads cost?

Google Ads cost can vary widely depending on several factors, including your industry, your competition, the keywords you’re targeting, and the specific ad format you choose. However, in general, the cost is based on a bidding system, where advertisers compete against each other to have their ads displayed to users.

In Australia, the average cost per click (CPC) for Google Ads is around A$ – A$2, but this can vary widely depending on your industry and the specific keywords you’re targeting. Keep in mind that this is just the cost per click, and the total cost of your Google Ads campaign will depend on how many clicks your ads receive and how much you’re willing to spend overall.

It’s worth noting that Google Ads can be an incredibly effective tool for small businesses, as it allows you to reach potential customers at the exact moment when they’re actively searching for products or services like yours. It’s important to work with a knowledgeable and experienced team to ensure that you’re getting the most out of your investment.

What is the Cost Per Click (CPC)?

Cost Per Click or CPC is a term commonly used in digital advertising, particularly within Google Ads. In simple terms, CPC is the amount an advertiser pays every time someone clicks on their ad. It’s one of the key metrics used to measure the performance and effectiveness of a Google Ads campaign.

That being said, CPC is a crucial factor when planning and executing a paid ads campaign. It can help you determine which keywords and ad formats are most effective, and it can also help you optimise your bidding strategy to get the most bang for your buck.

Ultimately, the cost per click for your Google Ads campaign will depend on a number of factors. To ensure that you’re getting the most out of your investment, make it a point to only work with an experienced Google Ads management team.

Google PPC or SEO: which one gives you a better ROI?

Both Google PPC and SEO can provide a good return on investment for small businesses, but they each have their strengths and weaknesses. Therefore, it’s essential to choose the best approach based on your specific business goals and needs.

Pay-per-click advertising, also known as Google PPC, allows businesses to create and display ads on Google’s search engine results pages (SERPs) and partner sites. The PPC ads are targeted to specific keywords, demographics, and other factors, which can effectively drive traffic to your website and allow you to reach your target audience almost instantly.

In contrast, SEO concentrates on optimising your website’s content and structure to improve organic search rankings. Although SEO may take more time and effort to achieve results, it can provide long-term benefits and establish your business as an authority within your industry.

Determining which approach provides a better return on investment can be difficult since it depends on several factors, including your industry, competition, and your business goals. However, PPC may deliver a more immediate ROI, whilst SEO can produce a more sustainable ROI over time.

The most effective approach is often to combine both PPC and SEO strategies to achieve optimal results. When you leverage the strengths of both approaches, you can create a comprehensive digital marketing strategy that drives traffic, generates leads, and helps grow your business.

Partnering with an experienced digital marketing agency in Adelaide can help you determine the best approach for your business and achieve the strongest possible ROI.

How do I get the most out of Google Ads?

Getting the most out of Google Ads requires careful planning and execution. Here are some steps to ensure you create a successful campaign that grows traffic, generates leads, and ultimately boosts your business.

First, research and choose relevant keywords that your target audience is searching for. Google’s Keyword Planner can help you identify the best keywords for your campaign. You may focus on long-tail keywords and be specific about your products or services.

Next, create compelling ads that catch your audience’s attention. Write clear and engaging copy that highlights the benefits of your business. Use strong headlines, relevant keywords, and call-to-action phrases to encourage users to click on your ads.

Make sure that your landing pages are optimised for your ads. Ensure the landing pages are relevant to your ad copy, user-friendly, and mobile-friendly. Optimising your landing pages will increase the chances of users engaging with your website and converting into customers.

Regularly monitor your campaign performance and analyse the data to make data-driven decisions. Identify which ads and keywords are performing well, and adjust your bidding strategy and ad copy accordingly to maximise your ROI.

Lastly, you may partner with an expert Google Ads management agency in Adelaide to create a comprehensive digital marketing strategy aligned with your business goals. An experienced agency can help you optimise your Google Ads campaigns, improve your ROI, and ensure you get the most out of your investment.

Can my competitors click on my ads?

In theory, a competitor could click on your Google ad once, and it might not be identified as an invalid click. As a result, they could cost you the price of one click. However, Google’s advanced algorithms can recognise if multiple clicks come from the same source, including clicks from competitors or bots. They employ advanced tools to identify and filter out invalid clicks and prevent significant dollar losses.

So, whilst it’s not impossible for your competitors to click on your ads, it’s unlikely that your competitors can significantly harm your Google Ads campaign by continuously clicking on your ads.

That said, there are ways you can do to minimise the risk of invalid clicks and click fraud. You should monitor your campaign performance regularly to identify any unusual activity, such as sudden spikes in clicks or unusual click patterns. Take necessary actions once you detect any suspicious activity.

In addition, make sure to use ad scheduling to run your ads during specific times when your target audience is most likely to be active. It will help reduce the likelihood of competitors clicking on your ads during off-hours. Implementing targeting options, such as geography, interests, and demographics, can also ensure your ads are shown to your target audience.

Lastly, partnering with a Google Ads management agency in Australia can help you detect and prevent click fraud, optimise your campaigns, and achieve the best possible results.

Why can't I see my ads?

There are many reasons why your Google Ads are not appearing.

Firstly, it’s possible that your ads are not yet running. Google Ads has a review process that may take some time to approve your ads before they go live. Whilst the review process typically takes a few hours, it may take longer in certain cases.

Secondly, your ads may not be visible due to targeting settings. It’s possible that your ads are only targeted to specific locations or demographics that you are not presently in.

Thirdly, your ad settings may be too narrow, and you may need to broaden your settings to reach a wider audience. It’s also possible that your ad rank is low, so your ads may not appear in search results. Ad rank is determined by factors such as bid amount, ad quality, and landing page relevance.

Lastly, your ads may not be displayed because they, or the campaigns and ad groups they belong to, have been paused. In this case, all you need to do is switch them from paused to enabled. It will allow your ads to start running again and be visible to you and your target audience.

To ensure your ads appear, you should regularly check your Google Ads account, review your targeting settings, and optimise your ad rank. Additionally, working with a reputable Google Ads management agency in Adelaide can help you optimise your campaigns and achieve the best possible results.

What daily budget should I set for Google Ads?

Set your Google Ads budget based on your business goals and the daily amount you are comfortable with or willing to spend. Your budget will establish the charging limit for a campaign. Keep in mind that the actual costs may vary depending on bid management.

Your daily budget will depend on your advertising goals, such as generating leads, increasing website traffic, or boosting sales. Setting a budget that aligns with your business goals and provides a positive ROI is essential.

Remember to account for your industry and competition. Some industries are more competitive than others, which can increase the cost per click (CPC) for specific keywords. It’s important to research your industry and competition to understand the average CPC and set a daily budget that allows you to remain competitive.

The size of your target audience and how frequently they search for your products or services can also impact your ad budget. If your target audience is large, you may need a higher budget to ensure your ads are consistently visible to them.

How long does it take for Google Ads to generate leads?

To sum up, how long it takes to generate leads through Google Ads depends on several factors. There are many variables to consider.

The level of competition in your industry and the particular keywords you’re targeting will impact how quickly you generate leads. Generating quality leads could take weeks or even months for highly competitive keywords. However, less competitive keywords can lead to quicker results.

Another factor is the quality of your ads and landing pages. High-quality and engaging ads, along with optimised landing pages, can mean more leads and quicker results. With a well-targeted ad campaign, it’s reasonable to expect at least a few leads in the first week or two.

Google Ads campaigns will keep running and gathering data after the first week. However, it usually takes around 90 days for Google Ads campaigns to gain momentum.

Your daily budget and bid strategy also play a significant role in generating leads. By allocating a higher daily budget and using a bidding strategy that maximises your ad’s visibility, you can generate leads more quickly. A daily budget of around A$20 – A$50 and a cost-per-click bid of A$1 – A$2 can be a good starting point.

Remember that whilst PPC can effectively drive website traffic and allow you to reach your target audience almost instantly, it doesn’t mean that it can generate leads immediately. A well-planned and executed campaign can lead to success over time. Regularly monitoring your campaign and making necessary adjustments to your ads and landing pages can help you achieve your business goals and a positive ROI.

When should I use Adwords?

As a small business owner in Australia, you might be wondering when is the best time to use Google Adwords. The answer depends on your business goals and needs. Whilst Google Ads can be a powerful tool for driving traffic and bringing in leads for your business, it’s important to use it strategically and at the right time.

If you’re launching a new product or service, using Google Ads can help you generate awareness immediately. By targeting specific keywords and demographics, your ads can reach potential customers who are already actively searching for products or services like yours. According to Google, the average time for a new Google Ads campaign to achieve a noticeable result can take about three to four months.

Google Ads can also be helpful if you want to increase website traffic and sales during a specific period, such as a holiday season or a promotional event. You can drive more traffic and sales during these periods by targeting your ads to specific audiences and optimising your ad copy and landing pages.

How does paying for Google Ads work?

Google Ads uses a pay-per-click (PPC) model, which means you only pay when a user clicks on your ad. The cost per click (CPC) varies depending on your industry, competition, and targeted keywords. CPC in Australia usually ranges from A$1 to A$2.

To start with Google Ads, create an account and set your daily budget for your campaigns. The daily budget is the maximum amount you’re willing to spend on ads each day. Once you reach the daily budget, your ads will stop running for that day.

When creating campaigns, choose a bidding strategy that aligns with your budget and goals. Manual bidding, automated bidding, and target CPA (cost per acquisition) are some bidding strategies available. Each strategy has its pros and cons. The best one for your campaign depends on your budget and business goals.

Once your campaigns are live, you’ll have access to data and insights that can help optimise your ads and improve your ROI. By analyzing your ad performance and making adjustments, you can achieve better results for your business.

Is Google Ads free or paid?

Google Ads is a paid advertising platform. As an advertiser, you need to set a budget for your campaigns and pay every time a user clicks on your ad.

The cost of Google Ads is determined by a bidding system, and the cost per click (CPC) can vary depending on your industry, competition, and targeted keywords. In Australia, the average CPC for Google Ads is around A$1 to A$2. It’s important to note that the actual cost of your campaigns depends on how many clicks your ads receive and how much you’re willing to spend.

Although Google Ads requires an investment, it can be a powerful tool for small businesses. With Google Ads, you can target users actively searching for products or services that are similar to yours, potentially driving more website traffic, leads, and sales.

How to scale your business with Google ads in Adelaide?

Google Ads can be a high-powered tool to help you reach new customers and boost sales. However, to achieve success with it, you need to have a well-planned strategy.

For starters, it’s essential to define your audience and business goals. Doing so can create more targeted and effective Google Ads campaigns.

The next step is to create compelling ad copy that captures your audience’s attention and communicates the benefits of your products or services. Additionally, you’ll need to choose the right keywords to target based on search volume and relevance to your business.

As you launch your Google Ads in Adelaide, you’ll want to continually monitor and optimise your ads to ensure maximum ROI. Actions can include adjusting your bidding strategy, refining your ad copy, and testing different keywords and targeting options.

Finally, it’s crucial to track and measure the results of your campaigns to make data-driven decisions for optimising your strategy. Key metrics to track include click-through rates, conversion rates, and return on ad spend.

The cost of Google Ads can vary depending on your industry, competition, and keywords. However, with the right strategy and ongoing optimisation, you can use Google Ads to reach potential customers and drive sales and revenue for your business.

Would investing in Google Ads work for my Adelaide business?

Google Ads is a powerful tool for small businesses looking to expand their reach. With this advertising platform, you can connect with potential customers who are searching for the products or services you offer. This allows you to target a highly relevant audience and increase your visibility online.

That said, the success of your Google Ads campaigns depends on several factors, including your industry, competition, and business goals.

To determine if Google Ads can help you scale your Adelaide business, identify your target audience and research the keywords they use when searching for products or services like yours. Once you decide to carry out your campaign, you’ll need to select the right keywords and targeting options to reach your desired audience effectively. It’s essential to have a compelling ad copy that communicates the benefits of your products or services. Additionally, make sure to consider your budget and bidding strategy when investing in Google Ads.

Working with an experienced local digital marketing team can help you develop a strategy that aligns with your ad budget and business goals and improve how Google Ads can work for your business.

Are 5Tales a PPC Agency?

Yes, we are a PPC agency. We can assist serivce based business across Australia with AdWords PPC management setup and PPC setup. We also have experience in campaign creation and execution across Facebook, Instagram and LinkedIn advertising.

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