Why Do Accountants Need An SEO Strategy?
The size of the internet is growing faster than ever before, with over 1 billion active websites. Standing out among the crowd is also now harder than ever before with 87% of users not going past the first three search results. That is where Search Engine Optimisation (or SEO) comes into play.
SEO is the term to describe the process of ranking a website in a search engine (think Google) to appear on the first page for different search terms. Knowing what and what not to do can take years of learning - not to mention the time investment it is to carry out all the associated tasks.
For Accountants and Accounting Firms, the lifetime value of a customer is so high that each client is extremely valuable. Due to that, the small investment in SEO can conceivably bring ROI returns anywhere form 10-100x the cost of acquisition.
Why Partner Your Accounting Firm With 5Tales?
In our experience as business owners, we have worked with all kinds of both Australian and international digital marketing agencies so we know the inherent challenges and the risks of making a poor choice. We also know that “Good is Cheap and Cheap isn’t Good”.
We founded 5Tales knowing we wanted to partner with a handful of Australian accounting firms in order to grow the practice on a month to month basis.
5Tales are able to deliver results to accountants where others in the industry are not. And it’s because our team has experience within the accounting industry. Our head of digital marketing, Jason Schulz, retains his CPA qualification to this day. The quality assurance and level of detail this brings to client work is significant. The benefits for clients are:
- Content on your website is written by an accountant and drives conversions
- All work conducted under the supervision of a CPA
- Having a marketing team on your side with experience in having: