For this week’s question we decided to ask three of our team members who deal with click-through-rates every day what they would focus on optimizing first. Before we do that though, here is a quick reminder of what CTR is and where it appears for businesses:
What It Is:
Click-through-rate or CTR measures the number of people who see a link (whether that be a website, an ad, etc.) and decide to click on it. Therefore CTR = Number of click-throughs / Number of ad impressions. If you want more on this, read Jason’s article on metrics and CTR here.
Where It Appears:
CTR is a stat that is extremely important in a multitude of places for your business, whether it be as a way of measuring the value of your Google AdWords campaign, tracking how effective headlines are for your website pages or whether Facebook Ads have been efficient. Click-through-rate might have different names on certain platforms but it has become a foundational stat for measuring ROI.
So What Did Our Team Say?
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