Why You Should Avoid Print Media and Go Digital Instead!
Who Uses Online Media? With online media dominating the global news readership what space is left for print media? Consumers of print media and online media differ greatly along in age, consumption habits and concept of news. With 87 percent of Australians using the...
The Trends That Shaped Digital Advertising In 2016
Globally, the digital advertising industry has been growing year on year. Marketers today are investing more in digital advertising to ensure that they reach their customer base, says the recent data (Signal.co) Here is a look at the 5 marketing trends that have...
Remembering Australia’s Best & Worst Marketing Campaigns
The goal of any business or brand when they kick off a new marketing campaign is always pretty clear. They want to grow their business in one way or another. Whether that be through actual sales, or just through growing their brand awareness – growth is the...
How To Decide What Marketing Strategy You Need
Digital marketing is an absolute must for businesses in today’s marketplace, and yet there are so many choices to be made that it can overwhelm even the biggest companies, let alone the savvy small business owner. With SEO, PPC and Social Media being the terms...