CLICK HERE to read Part 1 of the checklist!
In Part 1 of this checklist we talked about the sites you need to register your business on. Now it is fantastic to be on the sites and be available but just being there isn’t enough.
The name of the game with social media is knowing what content people are willing to consume on what platforms. Trying to sell someone on your brand when showing them video content on a platform where still images win the day, is an uphill battle not worth the time.
Just to make sure that you have equal footing as well with larger brands, we have included what is the baseline number of posts that you should be creating for each social platform. With tweets, posts and pins lasting for less and less time on a user’s newsfeed – consistent content is crucial.
So we put some general tips together with exactly what kind of content you should look to post and how often you would ideally be posting. Read on:
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What to post?: Posts with an image usually do well enough but Video should be prominent whenever possible.
How often?: 1-2 times daily – Facebook is more about promoted posts than quantity
What to post?: Links, Quotes, maybe images, maybe video – Twitter is more about the niche you are in so try everything and then decide what works for you.
How often?: 6+ times daily – Twitter is the owner of spam content due to the short lifespan of tweets
What to post?: You should aim to mix in video with high quality images. Poor quality photos struggle.
How often?: 1-3 times daily.
Snapchat
What to post?: Snapchat Stories is a fantastic tool for conveying ‘raw’ messages. A combination of video and images will perform best on the platform. Aim to ensure that your content is good, but not over-produced. Snapchat should feel more natural.
How often?: 2-8 times daily.
What to post?: Pinterest is an image platform through and through. It is crucial to have high quality images and to make sure they are relevant and interesting. That said, aim to attach links to the photos through the description.
How often?: 1-2 times daily.
Google+
What to post?: With a small user base you can feel free to spam Google+ with links and only the occasional crafted post or image.
How often?: 1-2 times daily.
Quora
What to post?: Asking questions can be great to spark discussion but answering them is the major benefit you will find from Quora.
How often?: 1+ times daily – answer however many daily works for you
What to post?: Relevant content. This could be a link, or a story or a video – it just depends what subreddit you are in. Just make sure that it is good and relevant content or you will quickly find yourself ignored – or worse.
How often?: At most once per day – over posting is the death of many Reddit strategies
What to post?: As the social network for professionals LinkedIn content could be posting links to articles you have on your site or even better – repurpose the content you write for your site for the LinkedIn platform leaving links to the full articles on your website.
How often?: Once daily.
YouTube
What to post?: Videos on YouTube can vary from short clips to long form content that has had a much larger amount of thought, planning and preparation put into it. We recommend seeing what content you already produce and then basing the decision on what videos you create into how that will fit into the overall picture.
How often?: Decide on a schedule that will work for you and be consistent. It could be monthly or it could be daily, just stick to it.
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