Social media is hard at the best of times.
Competition is stiff in the current landscape. Brands are getting better and better everyday at reaching out and using their social channels to engage with their audience.
It makes the prospect of starting your brand or business’ social media journey a very daunting task. It’s not long before you realise that if want to stand out in a crowded landscape you’re going to need to up-skill yourself.
But how?
Enter Skillshare. A seriously awesome platform where industry pro’s in all sorts of disciplines post video tutorials about pretty much anything imaginable. There’ll be courses run by world renowned photographers on how to create content for brands or a marketing strategy course run by one of the most successful entrepreneurs in the last decade. Skillshare is life changing. The amount of wealth and knowledge spilt out onto this platform is pretty incredible, however there is one little problem.
Content overload!!!
Skillshare has a lot of content, when you type in something like Facebook, Instagram or Social Media you’ll get back so many great looking course options your head might explode. It can be seriously overwhelming trying to figure out which one is going to work best.
Funnily enough, we’ve compiled this little list below that should help you take full advantage of Skillshare and sharpen your social skills. You can thank me later 😉
Pssst! Click on the images to take you to the Skillshare courses… your welcome!
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Context is Key: Social Media Strategy in a Noisy Online World – Gary Vaynerchuck
Gary Vee is basically the Godfather of social media strategy. He’s built million dollar businesses and has written best-selling books around his approach to marketing and use of social media as a tool to grow.
This course will give you a really solid grass roots understanding of what the ABC’s of a social media strategy should be based on. He’s not exactly the shy type either so be ready for a pretty abrasive style. If you can get over that though, there is plenty of content here for you.
Instagram best practices – Tyson Wheatley
Instagram is an extremely powerful platform to for storytelling and shaping a brand’s voice and for a lot of brands a businesses success on here can have a huge impact. Wheatley gives fantastic insight into what it takes to craft a sharp and consistent brand feel on Instagram.
The course gives you great insight into how you visually craft your brand’s voice and story and then some great tips and tricks for making sure the content you post stands out and plays to your brand’s story.
Design a Facebook Ad That converts in 10 mins or less – Pat Ordenes
After crafting a strategy and nailing real tight aesthetic for your brand you’ll eventually want to start running some ads for a promotion, product or even just to get some traffic to your website.
Word of warning! There a literally 1000’s of Facebook Ads courses out there and a lot of them promise 0.01 clicks, high conversion rates yada yada. At the end of the day – an ad is only as good as the product it is selling, so don’t buy into these gimmicky courses. They just don’t work.
Despite all that, the course Pat Ordenes has put together gets right down to the fundamentals. There’s no gimmicks here just a really strong proven framework that you can use for any type of product or brand.
Getting Started with Twitter for Business – Twitter
This is a great little course for someone who hasn’t had much experience on Twitter and needs a lesson on the ins and outs of the platform. This course is run by Twitter itself so while at times it comes off as little self-promotional and cheesy it still makes for a good intro to the platform.
Facebook Ads and Facebook Marketing Mastery Guide 2016 – Mark O’brien
This is a massive course that provides a lot of insight into all platforms (including YouTube, LinkedIn and Google+). There’s a lot to go through here but as Mark explains the course is designed for you to jump around and get what you need from each section.
So if you want some ideas for some of the other platforms that the above courses didn’t cover this is good course to do it with.
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