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Linkedin: A Dark Horse Marketing Tool

by | Oct 18, 2016 | Social Media

linkedin-infographic


Why LinkedIn?

Founded in 2002, Linkedin has become famous as the “social network for professionals”. It gains two new users every second (socialmediatoday.com) A 2016 quarterly report from LinkedIn also says the number of new users increases 18% annually, as well as having over 450 million registered business users.

You surely have come across countless articles on social media such as Facebook, Twitter, or Instagram. Recently, it seems that most businesses launch their content and ads on only those few sites. Only a few brands are happy to play in the true professional market.

As such, your choice is either striking while the iron is hot, or waiting until it’s too late.Success is not a matter of chance – it’s a matter of choice.

LinkedIn Fun Facts

 

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Why isn’t LinkedIn popular for marketing yet?

Typically, Linkedin is still misunderstood by most people that it is just for job hunters. This might be partly true since numerous professionals use it incredibly often to reach their networks and further their careers. And, the truth is it is a real professional society.

By taking advantage of this society, you are able to connect your business or brand to professionals This point is extremely valuable when it comes to this competitive marketing world – it is who takes advantage of these connections who gains the accomplishments.


Do’s and Don’ts

 

Do’s

1. Add the word “influencer or influencer marketing” – Include these kinds of roles to your Linkedin profile or your job title can help you get spotted. Hooking your audience in with eye-catching words can improve your page impressions by 10% (econsultancy.com).

2. Blog Posts with Video – Linkedin allows you to easily manage a blogs through your profile. A recent eMarketer poll revealed 93% of marketers used video for online marketing recently. Video gets engagement, so make the most of it.
3. Join groups and be active – Joining groups that relate to your target demographic allow you to listen to the current trends in which the group members talk about. You also are able to give your advice to audiences growing your authority in the industry. Creating your own group is another possible way you can find your ideal, ready-to-buy customers.

4. Keep your connection current – Once you you have approached your audience, keep the connection steady. Your growth and success as a business very well might come from expanding on these connections.

Don’ts

Avoid hard sells – As Linkedin consists of a totally different audience to other social platforms, it requires a totally different approach to get the results you want. What you have avoid, is treating LinkedIn just like other forms of marketing that you typically do. Brand followers might not be happy to see your hard-sell content. Keep the conversation beneficial for them, and then they will be interested in you.


Final Word

Unlike other social networks, Linkedin is not a site you expect to grow as rapidly as it is. But it really is growing, and doing so at quite a rapid pace. It is a community of professionals that are engaged and ready to act. Be smart and patient, and the success from the platform will come.

Join it now and let us know how you enjoy Linkedin!

 

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