When you look at the way a page is structured the headline is almost always the first thing to grab someone’s attention. Whether it be on the article or page itself, or when it is placed together in a stream of content.
With that in mind, it is time to take a look at how you can grab the attention of your reader immediately. The general rule in content, is that for a persuasive piece, you should spend one-third of your time on the headline. That said, why should you have to commit that level of time when there is a formula for success.
By combining four elements; a number or trigger, an engaging adjective, your primary keyword and a promise to the reader – anyone can write a headline that works. Read on to learn more about what makes a headline killer and examples of this process in action.
Although that formula gives you all the basis you need in order to kick off your efforts, there are two key concepts to keep in the back of your head.
- First, it is important to remember that you have only 65 characters to make an effective header. Essentially, that’s six words – and you are done! Make them all count.
- Second, if the headline isn’t relevant to the content – it isn’t a real headline. If a reader can’t see the headline and immediately know roughly what the outline will cover then it needs rewriting.
Even with that helping you out, just remember you aren’t going to get it perfect the first time. Try getting 5-10 headlines down on the page and then work from there. You might find the one you want, or you might be able to combine one or two to find the ideal solution.
Tried the formula? Show us how you went!
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