Google Adwords is a tool that revolutionized how businesses could use search engines. In the initial years of it’s life – so few brands took advantage of it. That left a gap in the market which smart companies enveloped quickly.
Yet, there are so many businesses – especially small businesses – which use the tool, but are wasting money on it. One of the more common questions we have received when talking to companies about their use of Adwords recently surrounds daily monitoring.
The common idea pitched to people is that every day you can improve the performance of your campaigns. Yet, nobody is quite sure how to actually do it. We decided last week on our Instagram Story (find us on Instagram at @5tales_aus) to answer the question with four tips courtesy of our pay-per-click expert Alex.
See what he recommends below:
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