Why Do You Need To Invest In SEO?
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Why Do You Need A Local SEO Strategy From The
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The size of the internet is growing faster than ever before, with over 1 billion active websites. Standing out among the crowd is also now harder than ever before with 87% of users not going past the first three search results. That is where Search Engine Optimisation (or SEO) comes into play.
SEO is the term to describe the process of ranking a website in a search engine (think Google) to appear on the first page for different search terms. Knowing what and what not to do can take years of learning – not to mention the time investment it is to carry out all the associated tasks.
That is why we at 5Tales offer complete SEO packages to clients of all sizes.
1. SEO Website Review
When we begin working with you we will complete an SEO audit of your website and local competitors, a thorough breakdown of all inbound and outbound links and technical issues with your website. This is the phase where we will complete the keyword research on what search terms your business is best suited to targeting. We do this by translating your business growth strategy into a search term strategy.
2. On-Page Actions
Utilising the full review of your website & keyword research we will build out a number of pages on the site and edit existing ones with improved content. At the same time we will also complete some of the foundational technical SEO strategies including installing schema, image geo-tagging, internal links, website siloing and architecture and page speed improvements.
3. Brand Authority
Once the site is built out, we begin to grow your brand authority through citations and link building. This is an ongoing process, taking most of the resource when it comes to the strategy. However, usually within months most clients are seeing an ROI on their spend and within 12 to 18 months most clients don’t even recognise the massive volume of leads they are receiving.
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COME VISIT US
We are located in the heart of Brisbane’s Western suburbs, just one minute from Darra train station. A short 10 minute drive from Springfield and only 20 minutes to Ipswich CBD, we are in a prime position to service all local businesses, while still being able to engage with companies from across Australia.
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What A Local SEO Agency Can Do For You
If you are a business owner running a company in Brisbane, then you have a lot of things that all need to be juggled in order to keep things running smoothly. From everything to providing your customers and clients with a superior product or service and through to customer service and hiring and training employees, you probably have your hands full.
The last thing you probably have time to concern yourself with is what page of Google you are showing up on when someone searches the name of your business’s industry and the name of your city.
However, whether you have this sort of time on your hands or not, your Google ranking is something that you certainly need to find time to concern yourself with in order to keep your business afloat. That’s not all, either. There is so much more to SEO strategies than simply where your website is showing up on the Google results page.
If your website is on page five or six of the Google results page, even if someone does happen to click on a link to your website, what do you think is going to happen if your website is not well organized, easy to navigate, functional, or just attractive overall?
SEO Includes The User Experience
A user isn’t going to stay on your website for very long before they decide whether or not they are going to continue browsing your website or simply click the back button and end up back on the search results page.
Your website, in all reality, only gets about a five second glance before a user makes up their mind regarding how they feel about your website and, consequently, your business.
If your website is taking a long time to load between pages, if it is poorly organized, or if it simply looks unpleasing to the eye, you are not going to like the way that works out for you when your users don’t give your website a second thought before resuming their search on Google.
This is why it is so essential to make a good first impression and utilize good SEO techniques. The goal is not only to get users to your website, but also to give them a reason to stay there.
Ranking In Google – Why, What & How
At the end of the day, you want to make it obvious to them why your company is the best one in the industry to be working with and not give them a reason to think twice about it before ordering your product or service.
The way to do this is through making your presence online known, giving your website a good ranking on Google by showing up on one of the first pages, and making sure that your website is functional, visually appealing, and lets users know right away what it is that makes your business unique and sets it apart from the competition, making it the best business in the industry for them to work with.
For those who are new to the concept of Search Enginges and how Google ranks websites, there is a good video from Matt Cutts (of Google) on how search works.
What 5Tales Can Do For You
Keeping everything up to par as far as SEO is concerned for your website is all a lot easier said than done, especially without all of the proper knowledge, tools, techniques and know-how. A lot goes into making the aforementioned concepts a reality, and it is very difficult to do without the aid of a company that knows what they are doing. That is why we at 5Tales are here.
As professionals in the field of SEO, we want to bring all of its benefits to our clients so they can see their success soar as more and more clients contact them to order their service, and as their profits multiply quickly. Brisbane SEO can make a world of difference for local businesses in Brisbane looking to increase their client base or online exposure.
Implementing strategic SEO tactics has become increasingly essential and important for businesses worldwide due to the widespread growth of the Internet. When the type of customer of client you are targeting for the product or service that your business offers decides they need to avail of the services available from your business’s industry, the first place that many of them turn to is going to be the internet.
Whether we like it or not, the internet has become more and more of a staple in our lives and the lives of our customers as time goes on, and it doesn’t look like it’s going anywhere anytime soon, so the best option we have available to business owners is to keep up with the times so their businesses don’t fall behind the competition and suffer as a result.
Don’t Make The Wrong Choice
At the end of the day, if you decide not to use SEO to your advantage and hire a search engine optimisation company to give your business the best chance at success, then that is a decision you are probably not going to like the effect of.
Remember that just because you decide to neglect SEO in your business marketing strategies does not mean that your competition in the same industry that your business is a part of is going to do the same.
When customers turn to the web to find the best company to fulfill their need for the product or service that your business provides, if it is not your business they find on the web, then it is going to be someone else’s.
Don’t let the opportunities and advantages that SEO offers to business slide past you and your business just because you don’t want to put in the necessary effort for a service that would give your business the tools it needs to grow and expand to reach its full potential.
Long Term Results You Can Trust
Professional SEO services for your business can benefit you in a multitude of ways. Services like the professional SEO management one we offer here at 5Tales can make a world of difference in your online exposure, sales and, consequently, your profits.
Because of the strategies and methods we apply to get your site ranking on Google’s web pages, rather than buried beneath pages and pages of search results, are known for yielding long term results.
We aren’t just looking to soar your page up in the rankings one time and let it slowly make its way back to where it started. Rather, we want to build the foundation for your website to be attractive and functional to users, while also optimizing every aspect of it to be ideal for ranking up high on Google.
Our goal is for your website to not only reach page one of Google, but to actually stay there in the long run so you and your business can keep enjoying the multitude of advantages that come with having a good ranking on Google. This includes your business constantly having the opportunities it needs in order to grow and expand.
SEO Isn’t As Simple As It Seems
It can be difficult for business owners to navigate the world of online marketing alone, without the specialised knowledge and tools that professionals in the SEO industry possess. If you are a business owner looking to give your business every opportunity to succeed in the online market – then hire a search engine optimisation company you can trust to help you through the process of making everything related to your business’s online image optimised to have the best results on the Google search function.
Your Product Doesn’t Matter If It Can’t Be Found
Regardless of how good of a product you provide, how superior your service is, or any other factor regarding the quality of your business, customers and clients will choose your competition over your business time and time again if you are not implementing online marketing strategies correctly. SEO is an extremely important component of a business’s success in today’s market.
With how consumers are turning to the Internet for everything these days, with the way the current market is, if your business does not show up on one of the first pages of the Google search results when a potential customer or client searches the name of your industry and the name of your city, then you probably might as well not exist at all.
The 5Tales Advantage
At 5Tales, we are dedicated to the success of your company and we want to use our specialized knowledge, tools and expertise to give your business the edge it needs and deserves in order to reach its full potential.
At 5Tales, we know that there is something about your business that sets you apart from the competition and makes you unquestionably the best business to work with for consumers who are in search of a product or service that your business provides.
Our goal is to expose exactly what it is that makes your company unique to the potential customers and clients you are targeting, so they choose you to work with above any of the competing companies in your business’s same industry.
Consumers Have More Choice Than Ever
In Brisbane, your clients and customers have a plethora of different companies to choose from in nearly any industry that they might need to avail of products or services from. What this means is, if a customer needs something from an business working in your industry and they don’t choose your business to work with in order to fulfil that need, then this means they chose to work with someone else.
Oftentimes, the reason for a customer or client choosing to work with another company besides yours in the same industry is because their company looks better online.
This could mean that they have a higher Google page ranking than your business, but it could also mean a variety of other things as well. Their website could be more visually appealing, more functional, or simply easier to navigate or get to the point faster.
Digital Can Be The Difference Maker
Another reason could be that the other company with a similar service has a better online presence, such as through reviews on popular websites. As the online world becomes more and more relevant in our day to day lives, it is also an increasingly essential method for consumers to determine whether or not the product or service that they are considering purchasing will be of value to them.
If your online presence, including your website, social media platforms, online reviews, and Google page rankings, are not up to par, then it is extremely likely that you will get left in the dust by your competition as they snatch up all of the business in your industry that Brisbane has to offer.
If you are a business owner, it is of paramount importance that you recognize the fact that paying attention to good SEO practices is essential to the survival of your business. Without it, you might be surprised at how quickly your business is left in the dust by all of the potential clients and customers in Brisbane who might have been interested in your service.
Consumers Can’t Purchase From You If They Can’t Find You
The unfortunate reality is that when businesses get passed over for the local competition, in a lot of cases, the reason is often because the consumer simply wasn’t aware of all of the options that were available to them. But how could they have known about your business if it is all but invisible on the world wide web.
Even if your business is able to be found on the internet and on Google search results, if it is getting overshadowed by the local competition your business shares its industry in, then the results are going to be the same.
It is important to make sure that your website is targeting the best and most relevant keywords and that it is showing up on the Google search rankings relatively close to the top when consumers type in search terms related to your product or service on Google.
5Tales Can Get You Found
Even the best website and highest quality service isn’t going to matter if you are invisible on the internet, and the professional SEO services offered by Brisbane SEO companies like us here at 5Tales help to provide that to companies like yours.
We want to ensure that consumers are able to find your company when the need arises for a product or service that you are able to provide them with in their lives. We want you to have an online presence that shows off to potential clients and customers how credible, reliable, and high-quality your services and products are.
With the help of us here at 5Tales, we will be able to apply our expert knowledge of the SEO field to your business’s website, and ensure that relevant consumers and your targeted customers are able to find your website, and quickly know why you are the best in the business to work with.
Our goal is to prove to them beyond a shadow of a doubt that your company is the best option for them to work with and that they will not be disappointed in availing of your services or purchasing your product.
SEO Is A Worthwhile Investment You Don’t Want To Miss Out On
You shouldn’t consider investing in SEO to be a chore, or just another necessary expense that your business comes along with. Rather, it is an investment. The reason for this is because, if you work with an SEO team to build the groundwork for effective SEO strategy for your website and do what is necessary to implement strategic methods in boosting your website’s ranking on the web, then this is going to have long term positive effects for your business.
It’s not like running a one time advertisement that will quickly become buried under what’s new and trending as time goes on. Instead, the efforts that go into implementing an effective SEO strategy will continue to benefit your business day in and day out during everything that is to come for your business.
Whatever you shell out for the aid of a professional SEO company to assist you in implementing these strategies, in most cases, the return will be exponentially greater in the long run. This is an investment that you do not want to miss out on, because in reality, it will cost your business far more in the long run to let its SEO needs go unattended to.
Technology Is Here To Stay – You Should Be Too
Whether we like it or not, technology looks like it is going to be here to stay. That means that businesses now need to play the game in order to stay one step ahead of the competition, and as it stands right now, that means investing in SEO.
Doing so will keep your website having a decent ranking on Google, maintaining a website that is visually appealing, functional, easy to navigate, and quickly tells your customers what makes your company unique. As well as, establishing a decent online presence that allows your targeted audience to be able to find your business without too much trouble.
At 5Tales, we are a professional search engine optimization company that can help businesses by taking care of all of these things for them. Proper utilisation of SEO strategies requires a lot of specialized knowledge and tools that only experts will possess, and handing over the responsibility of your website’s SEO can take a lot off of your plate as a business owner.
This will free up your time to focus on running your business smoothly to be able to keep up with all of the new traffic that the SEO strategies bring flowing into your office. In order to get started, get in touch with us today!
Get in touch today!
Grow Your Business With 5Tales