INNOVATIVE FAMILY-OWNED AUSTRALIAN eCOMMERCE MARKETING AGENCY
First-class eCommerce SEO Services Melbourne
Do you want to increase your online store’s sales through highly-qualified traffic from Search?
Speak with one of our team at 5Tales today.
We are the digital marketing agency who specialise in getting the most from Search. Find out how we can turn your marketing strategy around so you can grow your business through more consistent and significantly increased sales.
“Don’t get lost in the system with a big agency. Partner with an innovative family-owned Australian digital marketing agency”
We Communicate Results
We consider ourselves a first class digital marketing agency and we run campaigns in order to generate a positive return on the long-term investment you make with us. In addition to our Melbourne SEO and digital marketing services, we’re also able to offer Adwords management and web design. While we don’t necessarily collaborate with clients on the actual project (because hey at the end of the day you are trusting us, as the experts, to deliver results for you) we do pride ourselves on the level of communication that we are able to maintain.
When preparing content for your site we’re going to give you a draft of that content so that you can actually approve what’s going up on your website. No surprises!
5Tales have a proprietary four phase plan phase which allows us to achieve results in Google in the most efficient and safest way possible for your site
You will receive a monthly dashboard it and report which covers the three most important things for your campaign: traffic, rankings and revenue.
You can access your dashboard live at any time in order to see exactly where your campaign is at
What They Say About Us
“Before partnering with 5Tales we wanted to ensure we were getting the best value for money. After many discussions with the 5Tales team and after comparing them to other website design and SEO companies, we felt confident that 5Tales would provide the best value and would assist us in achieving our online presence goals. The team at 5Tales have been extraordinary in their customer service and are always happy to answer any questions we might have. Their staff are always friendly, professional, and hold a wealth of knowledge to assist you with your online marketing strategies. If you are looking for a professional company that is going to give you that “wow” factor to your website and increase your online traffic, 5Tales are the team to go with.”Lavina Webb
What Do Our SEO Services Include?
Our search engine optimisation (SEO) campaign takes into account a variety of different elements in order to make sure your store ranks in the search engine, attracts high buyer-intent traffic and in turn converts traffic into sales through your checkout.
We have no issues with sharing with you how we go about achieving results as we believe that the systems and knowledge that we utilise and leverage are so unique that it is very exceptionally difficult for anyone else to be able to replicate exactly what we can do. It also takes an odd person to find the work exciting too 🙂
Would you like to grow your store?
Get in touch with 5Tales today!
The Goals Of Our Campaign
Find Valuable Keywords
Increase Website Traffic
Build Domain Equity
Increase Website Conversions
What To Expect Once You Sign Up With 5Tales
Once you sign up with 5Tales you can expect one of our team to enrol you in the way we work best together. From there you will receive your initial client questionnaire. The purpose of this questionnaire is to ensure we get all the information we need from you up front, before we start. This ensures we set the right goals and execute the campaign as effectively as possible in order to achieve results.
Once we have the questionnaire complete we move into our 4 Phases of the campaign.
Phase 1: Site Review
Once we have all the information from you we then kick off the campaign with a site review. We want to know and understand every detail of your website so we can leverage all of your strengths and improve the weaknesses. Our team will also review your online presence and competitors as well as identify all strategies and challenges for this on page SEO optimisation campaign. Some of the tasks involved in site review include:
- A thorough review of company competitors and customer base
- Complete website audit and individual webpage audit
- Competitor website audit and webpage audits
- Keyword research analysis and selection
- Review of your current Google Analytics.
Phase 2: Site Strategy
During this phase of the project we will develop an in-depth content, optimisation, and conversion strategy to achieve all identified goals.
Some of the tasks included in site strategy:
- Multiple internal brainstorming sessions
- Develop baseline report
- Develop optimisation strategy
- Develop website authority strategy
Phase 3: Site Optimisation
The purpose of Site Optimisation is to make sure your website and all landing pages are properly optimised for search engines by carefully executing the strategy we have designed for your business. More importantly, we will make sure there is a relevant and properly optimised landing pages on your website for each targeted key phrase outlined in the strategy brief.
Some of the tasks included in site optimisation:
- Optimise Title Tags: Your page titles are one of the most important SEO factors on your site.
- Optimise Meta Description: Many people forget to include meta descriptions for their pages.
- Optimise Image Alt Tags: Adds more relevancy to the page and increased probability of image rankings.
- Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling
- Implement Schema: Using JSON-LD, we identify the proper category of Schema to add to your site.
Phase 4: Monthly Site Optimisation
Once your website is properly optimised we must continuously work to grow and improve the authority of your site in the eyes of major search engines. A properly optimised website with high authority will start to rank higher in search engines. Once we get you to the #1 position we then work to defend your rankings against your competitors.
Some of the tasks included in monthly site optimisation:
- Continued execution of strategy brief
- Link bait creation and execution
- Strategic adjustments and pivots
- Link earning to above creative and strategic content
- Qualitative and quantitative analysis
- Creative and strategic content creation (video, blogging, guest blogging, downloads, infographics, tools, etc)
- Optimise creative and strategic content (whether on or off site)
Once the campaign is up and running you will receive a dashboard and accompanying explanation video. You will know exactly what results you are seeing and what they mean.
You can walk away at anytime. While this might seem like a bold move on our behalf, we believe this to be an investment in our relationship with you.
There are no contracts with our clients at 5Tales. If you wish to leave for any reason, you are more than welcome to do so at any point, without any additional cost or notice period.
GET IN TOUCH
CALL 07 3102 1174
6/1 Westlink Ct, Darra QLD 4076
5Tales Service Clients Seamlessly Across Australia
Perfecting Your eCommerce SEO Strategy in Melbourne
It’s never been easier to become your own boss by starting an eCommerce business.
Unfortunately, this also means that there has never before been more competition for eCommerce businesses either. You will be up against hundreds, likely thousands of others offering the same services or products, and many will likely have more resources at their disposal.
Standing out from the crowd has never been harder.
Which is why eCommerce SEO in Melbourne, and the services and expertise we provide here at 5Tales, have never been more important than now.
Optimising your eCommerce website involves a lot more than plugging in some keywords and adding some content. There are many unique challenges specific to developing an effective SEO strategy for an eCommerce site.
But as your eCommerce SEO expert in Melbourne, we will help you master these challenges so that you start seeing more organic site visitors, more sales conversions, and a better bottom line.
How Is eCommerce SEO Different?
First, search engine optimisation is not just about keywords and content. It is about the overall efficacy, quality, and performance of your website per a search engine’s metrics and customers’ experience.
We have made it our business to know what matters to search engines and web customers, and we make sure your website meets and exceeds their standards.
Here are just a few of the issues unique to eCommerce websites that we will help optimise your site for:
Effective Product Category Identification
Specific products and product categories must be researched for every product category you offer so that they are accurately labelled according to how your ideal customers are searching for them.
We do the keyword research, see what your top competitors are using, look at how Google categorises your same products, and optimise your website accordingly.
Developing & Optimising Content
eCommerce businesses tend to underestimate the importance of unique product and category descriptions. Too many site owners just copy and paste whatever the manufacturer description happens to be.
But what does Google want?
Real, unique, and quality content. This includes for the descriptions of your products and their categories. So that is exactly what our expert team will develop for your eCommerce site.
Google Analytics and eCommerce Tracking
By using Google’s analytics, we can do a lot of background research and analysis on eCommerce-specific concerns, such as:
- Conversion rates
- Number of transactions
- Average order value
- Revenue by product
- Total revenue
- Average product price
- Number of visits to transactions
- Number of days to transactions
- Daily performance values
These analytics will help us evaluate what items and categories sell best, where your best customer traffic comes from, and where there are still issues and lost sales, all of which will significantly improve our ability to fine tune your website and optimise it to become a competitive eCommerce destination.
Online customers are increasingly picky. What doesn’t look clean and function cleanly will lose customers and therefore is problematic to Google as well.
One issue that consistently clutters an eCommerce site is when descriptions and content spill from one page onto another without a clean break. We will expertly identify and resolve these pagination issues for you so that your page looks and runs smoothly and gets high ranks with Google.
The “5Tales Promise Guarantee”
At 5Tales we have a promise which we call our:
“Short Pay Guarantee”
We encourage our clients to “pay an invoice short” if they are dissatisfied with any service provided by 5Tales. We believe our clients should pay us only what we have earned. We aim to put professionalism at the forefront of the Australian internet marketing industry.
Why We Gave Up Our Office
In 2017, 5Tales became a remote working company. We made this decision for a number of reasons and we’d like to share two of the most important ones with you.
Firstly, it brings out the best in all of us. Companies of every size and every industry have started moving away from traditional offices and they all experienced HUGE jumps in productivity. When we tested this way of working with our team, we all said, “this is how we want to work”.
Second, we can hire the best talent from anywhere in the world. Not only can we work better, but we can get EVEN better people. If we want to deliver the results we want for our clients, we need the best people and working remotely is how we do it.
Although there are challenges with not being in the same place, having to find solutions for them was worth it for us. Now our team is better positioned than ever before to grow our clients businesses.