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How Google Ads Cost-Per-Click Is Calculated

The majority of people on Google Ads are already reaping the benefits of their investment in a PPC platform. As an advertiser, you are probably aware of how much Google Ads can help your business in raising the bar and achieving business goals. Before you begin your...

How Does Google Ads Work?

Google is the most popular search engine in the world. With more than 130 trillion indexed pages of leads and content, it is a highly competitive atmosphere for businesses everywhere. Everyone is looking for their competitive edge. But if there’s one thing you...

How to Use Google Ads Keyword Planner

Google Ads Keyword Planner is a powerful tool designed to help research keywords. Free and easy to navigate, it suggests keyword ideas that you can’t possibly find anywhere else. If used correctly, the Keyword Planner tool can lay the groundwork for a successful...
Does Quality Score For Google AdWords Matter?

Does Quality Score For Google AdWords Matter?

Quality Score on Google AdWords is rarely explained properly and for many businesses ends up being ignored. Yet the quality of your ads, as perceived by Google has a tangible effect on the value you can draw from AdWords. Quality Score is a number from out of 10, that...
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