by Jason Schulz | Sep 6, 2016 | e-Commerce
In the same way that Al Ries and Jack Trout wrote 22 Immutable Laws Of Marketing and provide a foundational lens which to view your marketing through, Bessemer partners released a largely unnoticed set of laws of e-commerce. For those people who still read INC...
by Jason Schulz | Aug 15, 2016 | Marketing Toolbox
“Metrics facilitate understanding and collaboration” Put your creative stiffy back in your pants. Not likely! As soon as you read that first sentence your brain probably started to switch off. Metrics are probably not the first thought that come to mind when you think...
